Digital Marketing 101: These Content Formats NEVER Fail to Impress
The Internet has turned into a growing marketplace. As the competition for customers becomes fiercer online, upgrading your web platforms with trendy content has become even more crucial. Here are some content formats that you should explore to keep your brand alive and your customers engaged.
The coronavirus pandemic has accelerated digitalization among businesses and consumers alike. More people are relying on online platforms amidst remote working and distance learning. This led to the rise in digital content consumption among consumers. In fact, recent studies show that global internet traffic has surged by as much as 30% in 2020 compared to last year. Another study showed that social media users have grown by 10% since last year, reaching 3.96 billion by July 2020. This is equivalent to more than half of the world’s current population.
Such a surge in digital consumption also forced businesses to rethink their marketing strategies. More and more businesses are going online to market their products and keep their customers engaged, ad even religious organizations have gone online for converting new disciples and followers. Entrepreneurs are gradually moving away from the traditional brick-and-mortar stores and are now putting up digital shops amidst the pandemic. Such a move has accelerated the shift to e-commerce by around five years, according to IBM’s U.S. Retail Index.
However, as more businesses join the bandwagon, the e-commerce market becomes more competitive. This poses a challenge to marketers like you to come up with trendy digital content that can attract the attention of the majority. On top of the usual social media posts, here are some digital content formats that will surely drive customer engagement and attract massive online visits in 2021 and even in the years ahead:
Videos are the ultimate social media traffic driver. In fact, in 2020 alone, experts say that video content accounts for nearly 82% of global internet traffic. On top of this, around 64% of online consumers are more likely to buy a product after watching a promotional video, according to HubSpot.
Consider posting short-length videos regularly to spice up your page and to entice your audience. You may also opt to seek assistance from professional corporate video producers in creating video primers for your website and social media accounts.
Most online users prefer looking at visuals over reading large blocks of texts. In fact, recent research shows that consumers are 80% more willing to view specific content that includes images, including infographics. On top of this, digital content that contains relevant images earns 94% more views than those without photos.
Stay persuasive and prove that you’re an expert to your audience by posting relevant infographics on social media and other online platforms. You may opt to link the infographic to the full-length article to drive website traffic.
Boost your engagement with your customers by directly asking them for their opinion through online polls. Consider launching fun surveys for free through Twitter polls, Facebook posts, or even Instagram stories. Not only does this make your audience feel valued for their feedback, but this also helps you generate leads and create better campaigns and services.
4. Resource List
The Internet has become a hodgepodge of resources for everything, from books to furniture to clothes. Reward your readers by compiling a list of your highly recommended resources for any specific topic. You may also ask your readers for their recommendations, which helps you boost your engagement with them.
Online marketers like you have several content options to play with. Incorporating new content formats like the ones mentioned above from time to time can help bring more life into your online platforms, keeping your customers entertained and making them want for more.